11/26/2009 11:38 AM
by Brian Wray (Thryon)
Rogers Communications is about ready to beta launch its online on-demand service called Rogers On Demand Online (or RODO for short). RODO will mirror the offering of Rogers current on-demand video service providing thousands of different TV shows that can be viewed instantly (similar to Netflix & Hulu). The service is expected to start off with 15 different network partners with mostly from Rogers owned properties such as CityTV and Rogers Sportsnet, A&E, Bio and G4 Canada.The new services will be available to all current Rogers Cable subscribers at no additional charge.
What is most interesting is that Rogers has made it known that they intend to bring the service to mobile devices and home consoles early 2010.
This does sound quite interesting, but why only offer the service to Roger Cable subscribers? I find it hard to image that someone who has cable TV will choose to watch their favourite show on the internet or home console? Would this service not make more sense to be available to clients if their Internet service? This would be a perfect motivator for clients to upgrade to their higher speed offering.
2 comment(s) so far...
By reidjr2010 on 11/26/2009 3:20 PM
1)It provides people with another outlet with having to pay for it.Granted it may not be perfect but it is another place for people to watch tv.
2)You can access this service any where in canada away or at work you can log in and stream away.
3)It will have shows such as the west wing and chips true classics so that could appeal to a good amount of people.
4)Not everyone has a pvr so this aslo lets them watch the shows or movies they missed.
5)The service is avaible to all rogers customers however rogers cable customers get access to the channels they have on cable.
6)If they were to offer it to only high speed customers the probleam is not all internet customers have cable.So that means they would have to charge for access to premium content and that may not go over very well.
By mordinxx on 11/26/2009 4:04 PM
"why only offer the service to Roger Cable subscribers?" Because as Rogers Cable customers they've paid for access to the content. Rogers might get in a dispute about copyrights if they based the offering on having Rogers internet service. After all they buy the programing to show on their cable service not the internet.